Friday's Featured Business

Friday Featured Business with Always The Plan #SupportSmallBiz

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Describe your business/What do you do?

I am the President and Founder of DadsPlan LLC which runs  One could say AlwaysThePlan is new Online Event Organizing Platform, and an Economical Business Promotions Engine and a Champion of Content Contributors…but ultimately ATP’s business is in executing taken-for-granted online actions, starting with those mentioned above, in a more productive, budget-friendly, and innovative way.

How did you come to be in this line of work?

The desire and need to have my own online business, but also from personal experiences that I felt could have solutions manifested in a new online opportunity.

What makes you different from others in this field?

Right now the fields are set at Online Social Events, Business Promotions and Content…each is it’s own field altogether.  For each of these, the common thread is a new approach to deliver results for the users of each domain.  

For Social Events we are rethinking and revising the standard model and implementing our own. Offering a one-stop approach to create simple calls-to-action for friendly get-togethers up to public pay-for events. The event is fully contained in-site, promoted to other social media, but not offloaded to 3rd party platforms to collect payments, if that’s what the event needs.

Businesses, large, but especially small, will enjoy an inexpensive, fixed, and budget-friendly subscription model to actively promote banners and custom profiles on-site.  We substitute confusing clicks and counts for a trust that we will efficiently get word out to their desired market.  I say “active” because once you are running ads with us we will integrate your company into our own campaigning, simultaneously endorsing and exposing you to our growing network. This offers unlimited exposure, because your presence expands as we do.  

Content Contributors have also found a new friend.  As a content contributor myself, I have often felt my offerings were little seen, under appreciated, and on the losing end of the notoriety battle with the host sites.  Some contributors submit content for a quick payout, but the long-term, income comes from a personal authorship brand.  Featuring the contributor over the content is not what most host sites care to do, and certainly not outside their own site.  ATP sees it differently.  We are seeking quality content, but we want to freely reciprocate with our own brand of hospitality.  Contributors themselves and their desired reference links will be “actively” promoted to our networks and the social media universe.  Out-of-Sight = Out-of-Mind, so we say, In Sight = In Mind!

Who would use your services or product?

There is no limit.  All event invites, socially proactive event organizers, businesses who need economical and easy advertising, and any content producers.  

Greatest achievement in business to date

Starting AlwaysThePlan.  Acting on an idea is really an achievement and accomplishment all by itself.  It’s really no small feat to commit to a project you know will be a long road.

What has helped your business the most?

Since I’m still in development it’s hard to say what has helped.  But I would say a steadfast belief in an idea and synergistic marketing & development doesn’t hurt!

Funniest thing that has happened?

That prior, this site was DadsPlan -  marketed to guys and dads. Midstream I was resoundingly lambasted or questioned by various women who couldn’t understand why my ideas wouldn’t apply to them.  They were right of course.  DadsPlan started as a much smaller idea, and as the idea grew, the name should have been changed earlier to reflect that.  Maybe this isn’t that funny after all, unless funny = strangely curious situation.

What prompted you to start your own business?

I can’t lie. The need for more money, a supplemental income, maybe more.  I think it’s a typical situation and story of most entrepreneurs’.  Something has to drive you to take on risky and laborious tasks, and better finances seem a good reason.

But one could increase wealth in many ways, on and offline.  I happened to be in a social situation that lent itself to an online solution, one I didn’t believe was currently available. So I took the opportunity to create a company, site and brand to be a solution vehicle for that, and other quagmires.  Not too ambitious, right?

 When were you the most discouraged?

When my THIRD developer, after 3 months, and coming from a personal recommendation no less, told me he found a “big fish” client and couldn’t prioritize me anymore.  We parted ways and my separate social media firm then assumed that role.

What networks have you joined?

What’s a fact about your business that most customers probably do not know?

I have envisioned and continue to fund ATP myself (but I do use a web developer!).  Point being, ATP is going to make or break on the strength of my vision and conviction.  As such, ATP answers to no-one, but can better itself in an instant based on my intuition of feedback. The site is a reflection of me, taking a different path, bucking convention.  So I do hope those who come to ATP find a new online home for the services offered.  It’s good to try new things and be a little rebellious.

 What types of things have you did locally (for the community, shop local, etc)?

I consider myself community centric.  I always try to patronize my local establishments as a first choice.  I volunteer time to my local house of worship, local elementary school, the Boy Scouts, and I’m a drum instructor for the local kids in my community.

He also adds:

I imagine myself like most other want-to-do-better people. Married with two kids, a science degree not leveraged to its full earning potential, classic car owner/enthusiast and a working/teaching drummer.  

Maybe of interest if that ATP starting pre-branding itself as it was being developed.  In this hyper-competitive market, that’s not considered jumping the gun.  

In a personal nature, anyone that takes one a business model such as this winds up: doing a lot of soul searching; brewing a lot of coffee; learning a lot more about social media and marketing than thought necessary; is faced with personal barriers to overcome; and starts figuring who the truest friends and confidants are.

I’m perusing the American Dream, one Tums at a time!

Posted 278 weeks ago

Friday's Featured Business #SupportSmallBiz

Every Friday We Feature A Business & This Business Receives One Week Free Marketing.

Posted 278 weeks ago